Whilst the above image might be somewhat over the top, there are valid tips on the types of makeup to use for your upcoming headshot shoot, as well as what to avoid.
I admit that I’m not a makeup expert, and when I need to, I rely on two local makeup artists whom I can wholeheartedly recommend. Some quick research yielded the following tips, so take a few minutes to read through.
1. The Base: Matte to Natural Satin
Camera flashes love to bounce off shiny surfaces. While “glass skin” looks great in person, it can look like sweat or oil in a professional photo.
- Foundation: Choose a medium-coverage, buildable foundation with a natural matte or satin finish.
- The “No-SPF” Rule: Avoid foundations with high SPF (especially Zinc Oxide or Titanium Dioxide). These can cause “flashback,” making your face look ghostly white compared to your neck when the strobe hits.
- Concealer: Go slightly creamier under the eyes to prevent cracking, but ensure it’s set well with a fine translucent powder.
2. Definition: Matte Contours and Tones
Studio lighting is multidimensional and can “eat” about 20% to 30% of your makeup. You need to define your bone structure more than usual.
- Contour/Bronzer: Use matte powders or creams. Shimmery bronzers can look muddy or greasy on camera. Focus on the jawline, cheekbones, and temples to define the face.
- Blush: Apply slightly more than you think you need. Choose a shade that mimics your natural flush (pinks, peaches, or mauves). Again, keep it mostly matte or low-shimmer.
3. The Eyes: Depth over Drama
You want the viewer to look at your eyes, not your eyeshadow.
- Eyeshadow: Stick to neutrals (taupes, browns, creams). Shimmery shadows on the brow bone or the centre of the lid can reflect light awkwardly; stick to mattes or very fine satins.
- Eyeliner: Tight-lining (applying liner to the upper water line) makes lashes look thicker without a heavy “makeup” look. Dark brown is often more flattering than harsh black for a professional headshot.
- Lashes: Use a defining mascara. If you use falsies, go for individual lashes or a very natural “wispy” strip. Avoid heavy “glam” lashes that create a shadow over your eyes.
4. Lips: The “Your Lips But Better” (YLBB)
Super glossy lips create distracting “hot spots” of light, while ultra-matte liquid lipsticks can make lips look dry and cracked.
- Finish: A satin lipstick or a tinted balm is ideal.
- Colour: Choose a shade a notch or two deeper than your natural lip colour. Avoid Nudes that are too pale (they make you look washed out) or neon brights (unless that is your specific “brand”).